Dashauna Franklin is a nurse practitioner who has transitioned from long-term care to focusing on longevity, wellness, and weight loss. She owns a practice called The Aesthetics and Wellness Lab, where she offers weight loss, hormone replacement therapies, and aesthetic services.
Dashauna’s journey as a business owner has been marked by personal growth and a shift in mindset, thanks in part to the Advanced Practice Business Academy. She has gained confidence, become more strategic in her business, and unapologetically values making money. Dashauna has also learned the importance of setting boundaries and attracting clients who value her services. She emphasizes the need for a personable connection with patients and has revamped her website to reflect this.
Dashauna’s ultimate goal is to break the ceiling and grow as a businesswoman. Dashauna discusses the importance of targeting a specific niche market in her aesthetic medicine practice. By focusing on a motivated and ready clientele, she can provide better outcomes and align her goals with the clients she wants to serve. Carmen praises Dashauna for her ability to understand her niche market and create effective organic marketing strategies. Dashauna emphasizes the need to invest in marketing and find ways to differentiate oneself from the competition. She also highlights the importance of personal connection and willingness to get uncomfortable to grow a successful practice.
Listen to this episode of the Well Kept Podcast!
Show notes
In this episode of the Well Kept Podcast, Jackie and I focus on healthcare innovation, wellness products, and cutting-edge care models. We interview Dashauna, a successful business owner of the Aesthetics and Wellness Lab in the Dallas-Fort Worth Metroplex. Dashauna shares her journey from long-term care to focusing on longevity, wellness, and weight loss. She highlights her challenges and successes in building her practice, emphasizing the importance of reinvesting in marketing, focusing on a niche, and setting boundaries. The discussion delves into the significance of having a clear strategy, understanding the customer journey, and maintaining confidence in one’s unique value. Dashauna also discusses the role of mindset shifts, the value of investing in business coaching, and balancing personal life with professional growth. This episode provides enriching insights for both aspiring and current practice owners in the health and wellness industry.
- 00:00 Welcome to the Well Kept Podcast
- 01:34 Meet Dashauna: A Journey in Healthcare
- 03:08 Building a Successful Practice
- 06:29 The Importance of Marketing and Strategy
- 09:44 Empowerment and Confidence in Business
- 17:07 The Value of Money and Setting Boundaries
- 21:37 Ethics and Wellness Services
- 22:21 Targeting the Right Clients
- 23:33 Effective Marketing Strategies
- 25:17 Sales and Client Engagement
- 25:40 Impact of Niche Marketing
- 28:14 Reinvesting in Your Business
- 31:41 Unique Selling Points
- 36:54 Balancing Business and Personal Life
- 39:05 Conclusion and Contact Information
Empowering Women in Healthcare: The Journey of Building a Successful Practice
In today’s rapidly evolving healthcare landscape, innovation and entrepreneurship are driving transformative changes.
Meet Dashauna: A Passion for Wellness
Dashauna, hailing from the Dallas-Fort Worth Metroplex, has been a nurse practitioner since 2013, with significant experience in long-term care. The post-COVID era led her to pivot towards longevity, wellness, and weight loss—a journey rooted in her vision of ideal aging and personal health.
At the heart of her business is the Aesthetics and Wellness Lab. Here, Dashauna offers an array of services, from hormone replacement therapies and weight loss programs to aesthetic enhancements like Botox and fillers. Despite her varied offerings, her true passion lies in wellness—leading her to gradually delegate the aesthetic side of her practice to focus more on growth and learning in her area of interest.
The Power of Niche: A Strategic Shift in Medicine
Dashauna’s approach underscores the importance of finding a niche within the vast field of medicine. Her story is a testament to how healthcare professionals can hone in on their specific interests, creating a practice that not only aligns with their passion but also serves their patients more effectively.
Marketing with Intention: Building a Brand and Attracting the Right Clientele
A significant aspect of Dashauna’s success stems from her strategic marketing efforts. She credits much of her practice’s growth to her investment in a dedicated marketing team that understands her brand. With their guidance, she has tailored her messaging to specifically reach her ideal clients—professional women seeking to optimize their health and wellness.
Dashauna highlights the pivotal role that targeted marketing plays in attracting motivated clientele. This not only enhances client outcomes but also aligns her services with those who value the personal connection and expertise Dashauna offers.
The Mindset Shift: Confidence and Growth in Business
Undoubtedly, a major theme in Dashauna’s journey has been the shift in mindset from feeling like an imposter to embracing her role as a specialist in her field. Guided by affirmations, podcasts, and continuous learning, she has cultivated a confidence that permeates her practice and interactions with clients.
This new-found confidence has not only changed how Dashauna operates her business but has also empowered her to establish clear boundaries—rejecting discounts that undercut her value and focusing on clients who appreciate the high level of service she provides.
Key Takeaways for Aspiring Entrepreneurs
Dashauna’s journey is rich with lessons for other healthcare professionals considering entrepreneurship:
- Reinvest in Your Business: Effective marketing is crucial for growth. Dashauna’s willingness to invest in professional marketing support has been instrumental in expanding her reach and attracting the right clientele.
- Embrace Your Unique Value: In a saturated market, it is your personality and approach that will set you apart. Dashauna demonstrates the power of presenting oneself authentically to build trust and connection with clients.
- Be Strategic: From understanding your audience to crafting your unique message, having a clear strategy is crucial for success.
- Get Uncomfortable: Growth often happens outside of your comfort zone. For Dashauna, this meant leaning into visibility despite being naturally introverted.
- Know Your Worth: Establishing boundaries regarding pricing and client expectations ensures you’re attracting those who truly value your offerings.
A Path Forward
Dashauna’s story is an inspirational blueprint for healthcare professionals aiming to carve out their own paths in the industry. Her journey illustrates that with confidence, a clear strategy, and a willingness to invest in themselves, practitioners can create a practice that not only serves their community but also fulfills their personal and professional aspirations.
For those looking to learn more about Dashauna’s work or to experience her marketing strategies first-hand, you can explore the Aesthetics and Wellness Lab online and on Instagram. Her website and social media profiles serve as compelling examples of how healthcare and marketing excellence intersect.
Dashauna’s adventure in business is a testament to the power of resilience, strategic thinking, and believing in one’s value—all essential attributes for any healthcare entrepreneur.
posted by
Carmen Stansberry
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