Welcome to the Well Kept Podcast! In this episode, we’re diving into the fascinating world of healthcare innovation with our guest Amanda Kurtz, NP-C. Amanda is a trailblazing provider who’s redefining wellness and aesthetics through her unique practice model. As a board-certified nurse practitioner, Amanda has dedicated her career to cutting through the clutter of conventional healthcare and offering revolutionary solutions that meet the true needs of her patients.

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Show Notes

In this episode of the Well Kept Podcast, hosts and board-certified nurse practitioners Carmen Stansbury and Jackie Giannulli dive deep into the innovative world of healthcare and wellness with special guest Amanda Kurtz, NP-C. 

Amanda, a nurse practitioner with a diverse background in aesthetics and wellness, shares her personal journey from esthetician to practice owner in a rural Missouri community. She discusses her motivations, the evolution of her practice into a center for wellness, longevity, and hormone therapy, and the cutting-edge treatments and technologies she employs. 

The episode explores healthcare trends, practical business tips for clinicians, and Amanda’s strategies for staying ahead in the field. Amanda also sheds light on the challenges of running a practice in a rural area and the importance of continuous education and robust networking. Whether you’re a practicing clinician or aspiring to innovate in healthcare, this episode provides invaluable insights into succeeding in the dynamic field of healthcare innovation.

• 00:00 Welcome to the Well Kept Podcast
• 01:28 Introducing Amanda: A Journey in Aesthetics and Wellness
• 02:01 From Esthetician to Nurse Practitioner
• 05:31 Building a Thriving Practice
• 07:44 Innovative Treatments and Therapies
• 10:16 Staying Ahead in Education and Networking
• 13:27 Challenges and Successes in Rural Healthcare
• 20:31 Introduction to VO2 Max Testing
• 20:45 Incorporating VO2 Max in Clinical Practice
• 23:17 Understanding Biological Age and Patient Motivation
• 27:13 Challenges and Strategies for Practice Owners
• 34:23 The Role of AI in Modern Medical Practice
• 36:29 Conclusion and Where to Find More Information

Meet Amanda Kurtz: A Trailblazer in Wellness and Aesthetics

Amanda’s journey began as an esthetician in a rural Missouri community, which laid the foundation for her practice’s focus on aesthetics and longevity. She eventually transitioned into nursing, earning her RN and later her nurse practitioner credentials, while maintaining her passion for aesthetics. Her diverse background in healthcare, including emergency medicine and dermatology, equipped her with the experience to create a practice that challenges the status quo.

Pioneering Advanced Treatments

Amanda’s practice offers a distinctive range of services that go beyond skin deep. From laser treatments and chemical peels to hormones and peptide therapy, her offerings are expansive and innovative. She bravely ventures into cutting-edge areas like biohacking, using technology and treatments like the PNOE VO2 max testing and growth factors to optimize patient outcomes.

Amanda’s approach is holistic, focusing not just on aesthetics but on root cause solutions for health issues. She advocates for going beyond traditional prescriptions and addresses underlying conditions, providing therapies that support sustainable wellness.

The Driving Force Behind Innovation

A significant aspect of Amanda’s success is her commitment to continuous education. Being one of the first attendees of many leading industry conferences, she prioritizes networking with like-minded professionals, thus creating a strong support system that enhances her practice’s offerings. This dedication ensures that Amanda remains ahead of healthcare trends, consistently offering the latest in aesthetic and wellness solutions.

Balancing Practice Ownership and Provider Challenges

As with any innovative endeavor, Amanda faces challenges. Balancing her roles as a mom, a wife, and a business owner requires delegation and trust in a high-performing team. Her practice thrives on the passion and motivation of her team, where every member contributes with shared enthusiasm.

In terms of healthcare challenges, Amanda recognizes that much of what she implements isn’t formally taught in traditional programs; it requires substantial investment in specialized training. This continuous learning is necessary for staying at the forefront of healthcare.

Empowering Patients for Health and Longevity

Amanda’s practice is heavily focused on metabolic health, targeting issues such as hypertension and insulin resistance. She emphasizes patient education, teaching them about nutrition, body composition, and lifestyle choices that play a critical role in achieving wellness.

Her investment in technology like the PNOE VO2 max testing aims to further personalize patient care, helping to understand and address outlier cases by tailoring nutrition and exercise plans based on unique metabolic profiles.

Building a Vision for the Future

Amanda’s advice to aspiring practice owners is invaluable: seek mentors, establish robust SOPs, and be open to leveraging AI and technology in practice management. Her insights reflect the importance of a solid foundation, along with the flexibility and willingness to adapt and learn continuously.

Amanda Kurtz’s vision and practice model highlight the evolving landscape of healthcare. As patients increasingly seek alternatives to traditional paths, practitioners like Amanda are leading the change, offering innovative solutions that prioritize true health and wellbeing.

Connect with Amanda through her Instagram (@KurtzMedical) or her website (KurtzMedical.com) to stay updated on her latest ventures and insights. Join us in pioneering a future where healthcare meets innovation and personal wellness.